Rudy Tirry’s career reflects in many ways the development that the translation and localization industry has gone through in the past decades. A development that can best be described as a constant search for the optimal mix of technology, management processes and good old-fashioned human translation skills. He is currently country manager of Lionbridge Belgium and general manager of LQS, the global quality evaluation department of Lionbridge. As president of BQTA, the Belgian association of translation companies, he has a vested interest in the development of the translation industry and in the relationship between translation companies, professionals and translation education. He also served as a distinguished President of the EUATC till the end of 2018.